HighLevel LevelUp 2026: The Complete Guide to Dates, Speakers, Tickets and Dallas Travel

Epic Marketing Events Team October 10, 2026

Key Takeaways

• HighLevel LevelUp 2026 runs October 26-29, 2026, with an optional Encore Day on October 30 that the event site lists as sold out.
• The event takes place at the Hilton Anatole, 2201 N Stemmons Fwy, Dallas, TX 75207, and the official room block is sold out per the FAQ.
• As listed on the official site on October 10, 2026, General Admission is $1,347 and VIP is $2,647, with meals included for VIP only.
• LevelUp is in person only for attendees 18+, and session recordings are sold separately about four weeks after the event.
• Announced speakers include Gary Vaynerchuk, Daymond John, Neil Patel, Billy Gene, Ryan Deiss and Chris Finlayson of OpenAI.
• Highlights include the 2027 product roadmap reveal, co-founder Q&As, a 41-exhibitor expo, a costume party and the black-tie HighLevel Awards Gala on October 28.
• Epic Marketing Summit 2027 on January 19 and 20, 2027 in Miami is a natural next stop to build your AI-powered sales system.

Part of our guide to Event Guides

TL;DR

HighLevel LevelUp 2026 runs October 26-29, 2026 at the Hilton Anatole in Dallas, Texas, with an optional Encore Day on Friday, October 30 that the event site lists as sold out. It is HighLevel's in-person conference for agency owners, SaaSpreneurs, affiliates, certified admins and business owners who build their companies on the platform. Expect main-stage keynotes, a 2027 product roadmap reveal, co-founder Q&As, a busy expo and a full calendar of parties. Tickets are sold on the official LevelUp site, where General Admission was listed at $1,347 on October 10, 2026.

HighLevel LevelUp 2026 at a glance

What is HighLevel LevelUp?

LevelUp is the annual flagship conference from HighLevel, the software company many marketers know as GoHighLevel. HighLevel was co-founded by Shaun Clark, Varun Vairavan and Robin Alex, and LevelUp is where the company brings its community together in one room to celebrate wins, share what is working and preview what is coming next on the platform.

According to a HighLevel post on the story behind LevelUp, published August 27, 2026, the event is now five years old, and Dallas holds a special place in it because the city is co-founder Robin Alex's hometown. That hometown energy is part of the charm: LevelUp feels like a family reunion for a fast-growing community of builders.

The 2025 edition ran October 13-16, 2025 at the Hilton Anatole in Dallas, with an Encore Day on October 17. The official site keeps photo galleries from 2022, 2023, 2024 and 2025, which are a fun way to get a feel for the scale and the atmosphere before you go. For a wider look at the HighLevel event ecosystem, see our broader guide to HighLevel events.

Who should attend HighLevel LevelUp

LevelUp is built for people who already run their business on HighLevel or plan to. The official materials speak directly to:

• Agency owners who sell marketing, automation and CRM services to local and online businesses and want to scale their client base.
• SaaSpreneurs who resell HighLevel under their own brand and want to grow a software business on top of it.
• Affiliates who promote HighLevel and want to sharpen their content and partner strategy.
• Certified admins who build and manage HighLevel accounts for clients.
• Business owners who use HighLevel inside their own company and want to get more from it.

Attendees must be 18 or older, and the event is in person only. If you run an agency, our guide to conferences for agency owners is a helpful companion read, along with our piece on AI for agency owners.

What you will learn

The LevelUp agenda centers on growth, automation and building real businesses on the platform. Based on the official site, here is what to expect:

• Growth systems and scaling agencies. Frameworks for adding clients, building repeatable delivery and growing an agency past the founder.
• Offers and niches. How to package what you sell and choose markets that respond.
• Automation and AI. Practical ways to put workflows and AI to work inside HighLevel so your team spends time on the highest-value tasks.
• Building SaaS on HighLevel. How SaaSpreneurs turn the platform into a branded software business.
• Affiliate and admin businesses. Paths for affiliates and certified admins to build income around the HighLevel ecosystem.
• The 2027 product roadmap reveal. A first look at where HighLevel is heading next year, a favorite moment for longtime users.
• Co-founder Q&As. A chance to hear directly from the people who built the company.
• Main-stage panels. Panels on affiliate marketing, SaaS and agencies that bring several perspectives onto one stage.

Beyond the sessions, the site lists an expo with 41 exhibitors plus dedicated spaces including the AI Dev Center, Agency Lounge, Demo Deck and Community Hall. The event site says LevelUp showcases 300+ features, so plan time to walk the floor and see things in action.

2026 speakers

The event site says LevelUp 2026 will feature 60+ speakers, with more to be revealed. Announced so far:

• Gary Vaynerchuk (VaynerX and VaynerMedia), one of the most recognized voices in modern marketing and brand building.
• Daymond John (FUBU, Shark Tank), founder, investor and a favorite on the entrepreneurship stage.
• Neil Patel (NP Digital), a go-to name for search, content and digital growth.
• Adley Kinsman (Story House and VIRALISH), focused on storytelling and attention-grabbing content.
• Billy Gene (Billy Gene Is AI and XR Marketing), known for creative, high-energy advertising and AI marketing.
• Ryan Deiss (The Scalable Company and DigitalMarketer), a longtime leader on building scalable businesses.
• Trent Shelton, former NFL player and performance coach who brings a mindset and motivation lens.
• James Dumoulin (School of Hard Knocks), known for candid interviews with successful people.
• Chris Finlayson (GTM Leadership at OpenAI), bringing a go-to-market view from inside a leading AI company.

Encore Day keynotes include Carly Meyers (Made For More AI), Matt Deseno (HL Pro Tools) and Shawn Kanungo (innovation strategist). Check the official LevelUp speaker lineup for the latest additions as the event gets closer.

Tickets and what is included

Here are the ticket options as listed on the official site on October 10, 2026. Prices change, so always confirm on the LevelUp website before you buy.

• General Admission: $1,347 (shown reduced from $1,797). Your pass to the main conference days.
• VIP: $2,647 (shown reduced from $3,297). Adds prime seating, a VIP lounge, meals, bar access and upgraded swag. The official FAQ notes that meals are included for VIP only.
• Encore Day add-on: $997. Listed as sold out.

A few policies from the FAQ are worth knowing before checkout: LevelUp is in person only with no virtual or one-day passes, tickets are non-transferable and non-refundable, and session recordings are sold separately about four weeks after the event. If you are planning the full trip, our conference budget guide helps you map travel, lodging and meals alongside the ticket.

Venue and travel tips

LevelUp 2026 takes place at the Hilton Anatole, 2201 N Stemmons Fwy, Dallas, TX 75207, the same venue that hosted the 2025 edition. The official FAQ says the event room block is sold out, so here are a few practical tips:

• Book a nearby hotel soon. With the official block full, nearby rooms tend to go quickly as the dates approach.
• Arrive a day early if you can. Settling in the night before means you walk into day one rested and ready to meet people.
• Pack for the parties. The schedule includes the Neon Spooktacular Bash, a costume party, and the black-tie HighLevel Awards Gala on October 28. Our guide on what to wear to a marketing conference helps you plan outfits for both.
• Bring the essentials. Chargers, business cards or a digital contact card, and comfortable shoes for the expo floor. See what to bring to a marketing conference for a full checklist.
• Plan your evenings. Beyond the gala and costume party, the site lists an Affiliate Welcome Party and Happy Hour, a Certified Admin Happy Hour, an Affiliate Wellness Hour and an Encore Kickoff Party.

How to get the most out of HighLevel LevelUp

The event site says LevelUp draws 1,000+ attendees, which means a huge room of people who speak your language. A little planning goes a long way:

1. Pick your priorities before you land. Choose the sessions, panels and roadmap moments that matter most to your business so you spend your energy well. Our guide on how to get the most out of a conference walks through a simple plan.
2. Treat the expo as a learning lab. With 41 exhibitors, the AI Dev Center and the Demo Deck, you can see tools working live and ask questions directly.
3. Show up to the social events. The parties and happy hours are where agency owners, SaaSpreneurs and affiliates trade real numbers and ideas. Our tips on how to network at a conference help you make those conversations count.
4. Have a clear one-line intro. Know how to say what you do and who you serve in a sentence, so new contacts remember you.
5. Capture ideas as you go. Keep a running list of actions you will take after each session, organized by priority.
6. Follow up within a week. Send a quick note to everyone you met while the energy is fresh. See how to follow up after a conference for templates and timing.

If you love HighLevel LevelUp, you will love Epic Marketing Summit 2027

LevelUp is a fantastic place to get inspired, see what is coming on the HighLevel roadmap and connect with the community. The natural next question is how to turn that momentum into a working sales system in your own business. That is exactly what Epic Marketing Summit 2027 is designed for, on January 19 and 20, 2027 at The LAB Miami in Wynwood (400 NW 26th St, Miami, FL 33127).

Epic is built for the same kind of builder who loves LevelUp: agency owners, software founders, coaches, consultants, course creators and creators who sell one-to-many and want AI doing the heavy lifting. HighLevel was a sponsor of our first event, Epic Webinar Summit, in February 2026 at the same Miami venue, which drew more than 200 attendees. We love this community, and January in Miami is a great moment to put what you learned in Dallas into action.

Hosted by Stefan Ciancio (co-founder of WebinarKit) and Zach Schleien (Press Pitch), Epic brings together speakers including Travis Stephenson, Austin Armstrong (Syllaby), Aleric Heck (AdOutreach), Jonathan Montoya, Kaci Brown (VibecodHER), Alicia Lyttle and Kristine Mirelle (Laugh My Ads Off). Day 1 is about building your AI-powered sales system, including Stefan building a high-converting AI webinar live on stage from a blank page. Day 2 is about scaling with AI, traffic and automation.

Here is what you walk out with:

• An AI-powered sales system, built
• A webinar and low-ticket funnel, mapped
• Your own AI app, started (no coding background needed)
• Traffic playbooks for AI content, AI ads and YouTube ads
• A written 90-day plan
• New partners from a room full of people who sell one-to-many

VIP adds a VIP Speaker Dinner on January 19 and The Entrepreneur Yacht on January 20 aboard the Opus, a 110 ft luxury yacht departing from Kaseya Center, with beer, wine and a full food buffet. VIP spots are limited.

Book your ticket for Epic Marketing Summit 2027

More upcoming events like HighLevel LevelUp

• AI Marketing World 2026, October 21-24, 2026 in Dallas, right before LevelUp, and HighLevel co-founder Robin Alex is on the speaker list.
• WebinarCon 2026, November 12-14, 2026 in Orlando, a great pick if webinars drive your sales.
• AI Bot Summit 6, January 4-6, 2027 in Orlando, a strong way to start the new year focused on AI.
• The full upcoming marketing events calendar, every event guide we have published in one place.

Final thoughts

HighLevel LevelUp 2026 brings a passionate community, a stacked speaker lineup, the 2027 roadmap reveal and some of the best parties on the conference calendar to Dallas this October. Grab your ticket on the official LevelUp site, book your hotel early and enjoy every minute. When you are ready to turn that energy into a working AI sales system, we would love to see you in Miami on January 19 and 20, 2027 at Epic Marketing Summit 2027.

Frequently Asked Questions

When is HighLevel LevelUp 2026?

HighLevel LevelUp 2026 runs October 26-29, 2026. An optional Encore Day takes place on Friday, October 30, 2026, and the event site lists it as sold out.

Where is HighLevel LevelUp 2026?

LevelUp 2026 is at the Hilton Anatole, 2201 N Stemmons Fwy, Dallas, TX 75207. The official FAQ says the event room block is sold out, so book a nearby hotel early.

How much are HighLevel LevelUp 2026 tickets?

As listed on the official site on October 10, 2026, General Admission is $1,347 (shown reduced from $1,797) and VIP is $2,647 (shown reduced from $3,297). The $997 Encore Day add-on is listed as sold out. Prices change, so check levelup.gohighlevel.com before buying.

Who is HighLevel LevelUp for?

LevelUp is for people who build on HighLevel: agency owners, SaaSpreneurs, affiliates, certified admins and business owners. Attendees must be 18 or older.

Is HighLevel LevelUp 2026 available online?

LevelUp 2026 is an in-person event only, per the official FAQ, with no virtual or one-day passes. Session recordings are sold separately about four weeks after the event.

What event should I attend after HighLevel LevelUp?

Epic Marketing Summit 2027 on January 19 and 20, 2027 at The LAB Miami in Wynwood is a great next stop. It is built for agency owners, software founders, coaches and creators who want to build an AI-powered sales system, a webinar and low-ticket funnel, their own AI app and a written 90-day plan. Tickets are at epicmarketingsummit.com.