Tony Robbins Business Mastery 2027: The Complete Guide

Epic Marketing Events Team October 10, 2026

Key Takeaways

• Tony Robbins Business Mastery 2027 runs January 13-17, 2027, as a virtual, interactive five-day immersion on Eastern time.
• The event is hosted by Tony Robbins and produced by Robbins Research International in San Diego.
• It is built for entrepreneurs, owners and executives working on growth, sales, marketing strategy, finances, brand and planning.
• As listed on the official site on October 10, 2026, tickets start with an "Apply now" application and no public price is shown.
• Past Business Mastery speakers have included Keith Cunningham, Jay Abraham, Don Miller, Ryan Deiss and Roland Frasier.
• Epic Marketing Summit 2027 follows on January 19 and 20, 2027, in Miami, a natural in-person next step to build your AI sales system and 90-day plan.

Part of our guide to Event Guides

TL;DR

Tony Robbins Business Mastery 2027 runs January 13-17, 2027, as a virtual, interactive five-day immersion on Eastern time, so you can join from anywhere. It is hosted by Tony Robbins and built for entrepreneurs, owners and executives who want to sharpen growth, sales, marketing strategy, finances, brand and planning. Tickets start with an application: use the "Apply now" button on the official Business Mastery page. If you want an in-person next step right after, Epic Marketing Summit 2027 follows on January 19 and 20 in Miami.

Tony Robbins Business Mastery 2027 at a glance

What is Tony Robbins Business Mastery?

Business Mastery is Tony Robbins' business event, a five-day immersion designed to help leaders step back from the day-to-day and work on the whole business at once. It is organized by Robbins Research International, based in San Diego.

The purpose is simple and powerful: give owners and executives a focused stretch of time to rethink growth, sales, marketing strategy, finances, brand and planning, then leave with a clearer direction for the year. The 2027 edition is virtual and interactive, which means you get the full five days from your own desk, with your team and your numbers close at hand.

Business Mastery sits inside a full calendar of Tony Robbins events. The Tony Robbins events calendar also lists Advanced Business Mastery on October 15-18, 2026 (virtual) and Unleash the Power Within on November 5-8, 2026, in Miami, offered in person and virtually.

Who should attend Tony Robbins Business Mastery

Business Mastery is made for people who carry responsibility for where a business goes next. You will feel right at home if you are:

• A founder or owner who wants a clear growth plan and the confidence to execute it.
• An executive or leader shaping strategy, brand and the numbers behind the business.
• A coach, consultant or course creator ready to treat your expertise like a real company with a real plan.
• An agency owner who wants a stronger grip on sales, positioning and finances.
• A team lead who wants to bring fresh thinking back to the people around them.

The common thread is ambition. Attendees come wanting the business to be bigger, healthier and more fun to run, and the five-day format gives them space to make that happen. If that sounds like you, our guides on events for course creators and conferences for agency owners are worth a look too.

What you will learn

The official event description centers on the core levers of a growing company. Expect the five days to move through themes like these:

• Growth strategy. Stepping back to see where the business is today, where it can go, and which moves create the biggest jump.
• Sales. Sharpening how you sell, how you serve buyers, and how you turn conversations into revenue.
• Marketing strategy. Getting clear on your message, your market and the channels that bring the right people to you.
• Finances. Understanding the numbers that drive profit and decisions, so growth is healthy as well as fast.
• Brand. Building a brand that people trust and remember, one that carries your business forward.
• Planning. Turning the week's insights into a plan you can actually run once the event ends.

Because the format is an interactive immersion, plan to participate rather than just watch. The value compounds when you apply each idea to your own business while it is fresh.

2027 speakers

The 2027 lineup has yet to be announced on the official site, so keep an eye on the Business Mastery page for updates. Tony Robbins leads the event as host.

For a feel of the caliber of guest experts, a Tony Robbins blog notes that past Business Mastery speakers have included:

• Keith Cunningham
• David Meerman Scott
• Don Miller
• Elatia Abate
• Jay Abraham
• Ryan Deiss
• Roland Frasier
• Todd Hartley

These names are a look back at past editions and a helpful signal of the depth of guest experts the event brings in. Each year's lineup is set by the Tony Robbins team, so check the official page for 2027 announcements.

Tickets and what is included

Tickets for Business Mastery 2027 begin with an application. As listed on the official site on October 10, 2026, the page shows an "Apply now" button with no public price. The application on the official page is your first step.

What you can count on from the official listing:

• Five days of live, interactive programming, January 13-17, 2027
• Virtual access on Eastern time, so you can attend from home or the office
• A curriculum built around growth, sales, marketing strategy, finances, brand and planning

Pricing and packages can change, so always confirm the details directly on the official Business Mastery page before you budget. Our conference budget guide can help you plan the full year of events around it.

Setting up for a virtual immersion

A five-day virtual event rewards the same preparation you would give a trip. Treat it like you are traveling, even if you never leave home.

• Block the calendar. Mark January 13-17, 2027 as fully booked. Tell clients and your team in advance so the week stays protected.
• Work on Eastern time. The event runs on Eastern time. If you live in another time zone, map out your days now, including meals and rest.
• Build a dedicated space. A quiet room, a good chair, a second screen for notes, and a reliable connection make five days feel easy.
• Test your setup early. Check your camera, microphone, headphones and internet a day or two before the start.
• Gather your numbers. Have your revenue, costs, offers and goals within reach so you can apply the finance and planning content in real time.
• Plan your energy. Stock up on water and simple meals, and schedule short movement breaks. Long immersive days go best when you feel great.
• Bring your team in. If a partner or key team member is attending too, agree on how you will share notes and decisions afterward.

How to get the most out of Business Mastery

1. Set three outcomes before day one. Write down the three business results you most want from the week, then listen for the ideas that move those forward. Our guide on how to get the most out of a conference walks through this in detail.
2. Take action notes. Next to every insight, write the one action you will take. A notebook full of actions is worth far more than a notebook full of quotes.
3. Engage fully. Interactive events give the most to the people who participate. Turn on your camera when invited, do the exercises and answer the prompts.
4. Connect with fellow attendees. Virtual rooms are full of ambitious owners. Swap contact details with people you click with, and use our tips on how to introduce yourself at a business networking event.
5. Schedule a review day. Block January 18 or the following week to turn your notes into a plan with owners and dates.
6. Follow up quickly. Reach out to new contacts within a few days while the energy is high. Our guide on how to follow up after a conference has simple templates.
7. Put it into practice right away. Pick one strategy and implement it in the first week, so the momentum from the event shows up in your results.

If you love Business Mastery, you will love Epic Marketing Summit 2027

Business Mastery wraps on January 17, 2027. Two days later, on January 19 and 20, Epic Marketing Summit 2027 opens its doors at The LAB Miami, 400 NW 26th St, in the Wynwood neighborhood of Miami. It is a beautiful back-to-back: a strategy week at home with Tony Robbins, then two days in a room in Miami building the systems that bring that strategy to life.

Epic is hosted by Stefan Ciancio, co-founder of WebinarKit, and Zach Schleien of Press Pitch. It is made for the same driven people who love Business Mastery: coaches, consultants, course creators, agency owners, software founders and creators who sell one-to-many and want AI doing the heavy lifting.

Day 1 is all about building your AI-powered sales system. Stefan builds a high-converting AI webinar live on stage from a blank page, there is vibe coding on the main stage, and sessions cover low-ticket funnels, call funnels, one-to-many selling and Travis Stephenson's ascension model. Day 2 is about scale with AI, traffic and automation, with Austin Armstrong on AI content at volume, Kristine Mirelle on AI ads, Aleric Heck on YouTube ads plus AI funnels, Alicia Lyttle on where AI creates leverage, and Kaci Brown's vibe coding deep dive where you build your own AI app, no coding background needed. A bonus session helps you write your 90-day plan.

You walk out of Epic with:

• An AI-powered sales system built
• A webinar and low-ticket funnel mapped
• Your own AI app started
• Traffic playbooks
• A written 90-day plan
• New partners in the room with you

VIP adds a VIP Speaker Dinner on January 19 and The Entrepreneur Yacht on January 20 aboard the Opus, a 110 ft luxury yacht departing from Kaseya Center. Spots are limited. Year one, Epic Webinar Summit in February 2026 at the same venue, drew more than 200 attendees.

Book your ticket for Epic Marketing Summit 2027

More upcoming events like Business Mastery

• Grant Cardone 10X Business Summit 2027: January 22-24, 2027, in Fort Lauderdale, a high-energy sales and growth event for owners who love to scale.
• AI Bot Summit 6: January 4-6, 2027, in Orlando, a great way to start the year with practical AI automation ideas.
• Genius Network Annual Event: November 5-7, 2026, in Scottsdale, a relationship-rich gathering of high-level entrepreneurs.
• WebinarCon 2026: November 12-14, 2026, in Orlando, a favorite for anyone who sells with webinars.
• The full upcoming marketing events calendar: every event guide in one place to plan your year.

Final thoughts

Tony Robbins Business Mastery 2027 is a wonderful way to open the year: five focused days with Tony Robbins on growth, sales, marketing, finances, brand and planning, all from your own desk. Apply early on the official site, protect the week, and show up ready to work on your business.

Then carry that momentum to Miami on January 19 and 20 at Epic Marketing Summit 2027.

Frequently Asked Questions

When is Tony Robbins Business Mastery 2027?

Tony Robbins Business Mastery 2027 runs January 13-17, 2027. It is a five-day interactive immersion on Eastern time.

Where is Tony Robbins Business Mastery 2027?

Business Mastery 2027 is virtual, so you can attend from anywhere with a reliable internet connection. Sessions run on Eastern time.

How much are Tony Robbins Business Mastery tickets?

As listed on the official site on October 10, 2026, the Business Mastery page shows an "Apply now" button with no public price. Apply through tonyrobbins.com/events/business-mastery to learn current pricing, since details can change.

Who is Tony Robbins Business Mastery for?

It is for entrepreneurs, business owners and executives who want to grow, with a focus on sales, marketing strategy, finances, brand and planning.

Who are the Business Mastery 2027 speakers?

Tony Robbins hosts, and the 2027 guest lineup has yet to be announced. Past Business Mastery speakers have included Keith Cunningham, David Meerman Scott, Don Miller, Elatia Abate, Jay Abraham, Ryan Deiss, Roland Frasier and Todd Hartley.

What event should I attend after Tony Robbins Business Mastery 2027?

Epic Marketing Summit 2027 is a great next step. It runs January 19 and 20, 2027, at The LAB Miami in Wynwood, two days after Business Mastery ends, and helps you build an AI-powered sales system, map your webinar and low-ticket funnel, start your own AI app and write a 90-day plan. Tickets are at epicmarketingsummit.com.