Social Media Marketing World 2027: The Complete Attendee Guide

Epic Marketing Events Team October 10, 2026

Key Takeaways

• Social Media Marketing World 2027 runs April 1-3, 2027, with April 1 as a workshop day for All-Access ticket holders.
• The event takes place at the Anaheim Convention Center in Anaheim, California, with a virtual live-stream ticket available.
• Social Media Examiner produces the event, and founder Michael Stelzner gives the keynote at this 14th annual edition.
• AI Business World runs inside Social Media Marketing World for two days, alongside sessions on Instagram, Facebook, LinkedIn, TikTok and YouTube.
• As listed on the official site on October 10, 2026, sale prices range from $497 for Virtual to $1,217 for All-Access, with a 4-payment plan.
• The event is built for small-business and solo marketers, creators and agency owners.
• Epic Marketing Summit 2027 on January 19 and 20, 2027 in Miami is a great way to kick off the year before SMMW in April.

Part of our guide to Event Guides

TL;DR

Social Media Marketing World 2027 runs April 1-3, 2027 at the Anaheim Convention Center in Anaheim, California, with a virtual live-stream ticket for anyone who wants to watch from home. It is produced by Social Media Examiner, and founder Michael Stelzner gives the keynote. The event is built for small-business and solo marketers, creators and agency owners who want sharper skills in AI for marketing plus organic and paid social. Tickets are sold on the official Social Media Marketing World site, with four ticket types and a 4-payment plan.

Social Media Marketing World 2027 at a glance

What is Social Media Marketing World?

Social Media Marketing World, often shortened to SMMW, is the flagship conference from Social Media Examiner. The 2027 edition is billed as the 14th annual event, which makes it one of the longest running gatherings dedicated to social media marketing.

The event is led by Michael Stelzner, the founder of Social Media Examiner, who also founded AI Business Society and AI Business World. That background shows up in the program. For 2027, AI Business World runs inside Social Media Marketing World for two days, so attendees get a full track on AI for marketing alongside the social platform sessions the event is known for.

The community behind it is large. The event site says you will be joining "thousands of fellow marketers," and Social Media Examiner says more than 58,000 people have attended its events across SMMW 2013-2026 plus its online summits combined. You can read more about the history and mission on the official About page.

Who should attend Social Media Marketing World

Social Media Marketing World is a great fit if you are:

• A small-business marketer who handles social, content and ads for a growing company and wants fresh ideas you can put to work the following Monday.
• A solo marketer or consultant who wears every hat and wants to learn what is working right now on each major platform.
• A creator building an audience on Instagram, TikTok, YouTube or LinkedIn and turning that audience into a business.
• An agency owner who wants to stay current for clients and bring new services, especially AI services, back to the team.
• Anyone curious about AI for marketing, since AI Business World gives you two full days on that topic inside the same event.

If you want to see where you fit, the official speakers and schedule pages lay out the sessions by topic.

What you will learn

The 2027 program covers the full range of modern social and AI marketing. Based on the published topics and speakers, here is what to expect:

• AI for marketing. AI Business World runs for two days inside the event, with speakers focused on AI strategy, AI content and AI tools for marketers and business owners.
• Instagram growth. Sessions from Instagram specialists on content, reach and turning followers into customers.
• Facebook marketing. Insight from long-time Facebook marketing educators on organic and paid strategy.
• LinkedIn and B2B. Speakers focused on LinkedIn marketing, B2B growth and LinkedIn ads.
• TikTok and short-form video. Viral video, video marketing and personal branding through short-form content.
• YouTube. Strategy from well-known YouTube educators, including the co-author of YouTube Secrets.
• Paid social. Ads across platforms, including sessions dedicated to Facebook and Instagram ads and LinkedIn ads.
• Marketing strategy and buyer psychology. Workshops on conversion, why people buy and clear messaging.

2027 speakers

The published 2027 lineup is partial and still growing, so check the official speakers page for the latest. Here is who has been announced so far:

• Michael Stelzner, founder of Social Media Examiner, giving the keynote.
• Dan Sanchez, AI strategist and host of The AI-Driven Marketer podcast.
• Molly Mahoney, AI Content Club.
• Isar Meitis, Multiplai.
• Michael Hyatt, Full Focus and AI Business Lab.
• Rachel Woods, DiviUp and The AI Exchange.
• Eve Whitaker, VEI Creative.
• Lauren deVane, known as "Your AI Auntie."
• Gemma Bonham-Carter, AI All Stars.
• Mari Smith, Facebook marketing.
• Shannon McKinstrie, Good Content podcast.
• Tara Zirker, Successful Ads.
• Adley Kinsman, viral video.
• Derral Eves, YouTube.
• Nicky Saunders, personal branding.
• Sean Cannell, co-author of YouTube Secrets.
• Michelle Gifford, Instagram.
• Michelle J Raymond, B2B Growth Co.
• Brock Johnson, InstaClubHub.
• Keenya Kelly, video marketing.
• AJ Wilcox, B2Linked.
• Mandy McEwen, Mod Girl Marketing.
• Lucas O'Keefe, Adobe ambassador.
• Kasey Brown, Digital Kairos, LinkedIn marketing.
• Nancy Harhut, HBT Marketing.
• Brooke Sellas, B Squared Media.
• Hilary Billings, Attentioneers.

Workshop leaders on the published list include Talia Wolf (GetUplift), Katelyn Bourgoin (Why We Buy) and Dr. J.J. Peterson (Marketing Made Simple).

Tickets and what is included

Social Media Marketing World offers four ticket types. The prices below are as listed on the official site on October 10, 2026, shown as sale price and then retail price. Prices change, so confirm on the official tickets page before you buy.

A few details worth knowing:

• All-Access is the only ticket that includes the April 1 workshop day. It also includes a VIP networking party and recordings.
• Marketer, Virtual and AI Business World tickets cover April 2 and 3.
• A 4-payment plan is offered, which makes it easier to lock in the sale price early.
• Refund policy, as listed: a full refund is available before October 31, 2026, a 50% refund from November 1-30, 2026, and refunds end after that.

Beyond the sessions, in-person attendees can enjoy the Networking Plaza, sponsor booths, meetups and table talks.

Venue and travel tips

Social Media Marketing World 2027 takes place at the Anaheim Convention Center in Anaheim, California. A few practical tips to make the trip smooth:

• Book your hotel early. Spring is a busy season in Anaheim, so lock in a room near the convention center as soon as your ticket is confirmed. If the event announces a hotel block, that is usually the easiest option.
• Arrive the day before. If you hold an All-Access ticket, the April 1 workshop day starts the event, so plan to land on March 31.
• Plan for walking. Convention centers are big. Comfortable shoes and a charged phone make a long day much easier.
• Use the networking spaces. The Networking Plaza, meetups and table talks are where many of the best conversations happen.
• Leave room in your schedule. Give yourself time between sessions to follow up with people you meet.

For what to pack, our guide on what to bring to a marketing conference has a handy checklist.

How to get the most out of Social Media Marketing World

1. Pick your focus before you arrive. With AI Business World and a full slate of platform sessions, decide on the two or three topics that matter most for your business this year and build your schedule around them.
2. Choose the right ticket for your goals. If the hands-on workshops and recordings appeal to you, All-Access gives you the extra day. If AI is your priority, the AI Business World ticket is built for that.
3. Prepare a short introduction. You will meet a lot of people. A clear, friendly way to say what you do makes every conversation easier. Our guide on how to introduce yourself at a business networking event can help.
4. Go to the meetups and table talks. These small-group formats are a great way to meet people in your niche. See our tips on how to network at a conference.
5. Take action notes, not just notes. For each session, write down one thing you will implement within 30 days.
6. Follow up within a week. The value of new connections grows when you reach out quickly. Our guide on how to follow up after a conference walks you through it.
7. Book early to save. The listed sale prices are well below retail, and the 4-payment plan helps spread the cost.

If you love Social Media Marketing World, you will love Epic Marketing Summit 2027

If you are the kind of marketer, creator or agency owner who gets excited about Social Media Marketing World, Epic Marketing Summit 2027 is a great way to kick off your year. It takes place January 19 and 20, 2027 at The LAB Miami in Wynwood, so it lands a few months before Anaheim. Think of it as your January launchpad, with SMMW as a spring highlight later in the year.

The topics line up beautifully. Day 2 of Epic is all about scaling with AI, traffic and automation: AI content at volume with Austin Armstrong of Syllaby, AI ads with Kristine Mirelle of Laugh My Ads Off, and YouTube ads plus AI funnels with Aleric Heck of AdOutreach. Alicia Lyttle shares where AI creates the most leverage, and Kaci Brown of VibecodHER leads a vibe coding deep dive where you build your own AI app, with no coding background needed.

Day 1 is about building your AI-powered sales system. Host Stefan Ciancio, co-founder of WebinarKit, builds a high-converting AI webinar live on stage from a blank page. You will also see vibe coding on the main stage, plus low-ticket funnels, call funnels, one-to-many selling and Travis Stephenson's ascension model. Epic is co-hosted by Stefan and Zach Schleien of Press Pitch, with Jonathan Montoya also on the lineup. Year one, held as Epic Webinar Summit in February 2026 at the same venue, drew more than 200 attendees.

Here is what you walk away with:

• An AI-powered sales system, built
• A webinar and low-ticket funnel, mapped
• Your own AI app, started
• Traffic playbooks for content, AI ads and YouTube
• A written 90-day plan from the bonus planning session
• New partners from a room full of people who sell one-to-many

VIP tickets add a VIP Speaker Dinner on January 19 and The Entrepreneur Yacht on Wednesday, January 20, 2027, aboard the Opus, a 110 ft luxury yacht departing from Kaseya Center, 601 Biscayne Blvd, with beer, wine and a full food buffet included. VIP spots are limited.

Start the year with a system in place, then show up to Anaheim in April ready to pour fuel on it. Book your ticket for Epic Marketing Summit 2027.

More upcoming events like Social Media Marketing World

• AI Marketing World 2026: October 21-24, 2026 in Dallas, a great stop for marketers diving deep into AI.
• WebinarCon 2026: November 12-14, 2026 in Orlando, a fun gathering for anyone who sells with webinars.
• AI Bot Summit 6: January 4-6, 2027 in Orlando, packed with ideas for AI automation and bots.
• MicroConf US 2027: April 18-20, 2027 in Austin, a warm community for bootstrapped software founders.
• The full upcoming marketing events calendar: every event guide in one place so you can plan your year.

Final thoughts

Social Media Marketing World 2027 brings thousands of marketers, a deep bench of social and AI speakers, and the two-day AI Business World track together in Anaheim for its 14th year. If social and AI marketing are central to your business, it is a fantastic spring event to put on your calendar. And to start your year strong, join us first in Miami on January 19 and 20, 2027 at Epic Marketing Summit 2027.

Frequently Asked Questions

When is Social Media Marketing World 2027?

Social Media Marketing World 2027 runs April 1-3, 2027. April 1 is a workshop day for All-Access ticket holders, and the Marketer, Virtual and AI Business World tickets cover April 2 and 3.

Where is Social Media Marketing World 2027?

Social Media Marketing World 2027 is held at the Anaheim Convention Center in Anaheim, California. A virtual live-stream ticket is also available if you want to watch remotely.

How much are Social Media Marketing World 2027 tickets?

As listed on the official site on October 10, 2026, sale prices were $497 for Virtual, $497 for AI Business World, $1,017 for Marketer and $1,217 for All-Access, with retail prices of $997, $997, $1,697 and $1,997. A 4-payment plan is offered. Prices change, so check the official tickets page before you buy.

Who is Social Media Marketing World for?

Social Media Marketing World is designed for small-business and solo marketers, creators and agency owners who want to grow with AI for marketing, organic and paid social, and smart marketing strategy.

What is AI Business World at Social Media Marketing World?

AI Business World is a two-day AI program that runs inside Social Media Marketing World 2027. It has its own ticket option and focuses on AI for marketing and business, led by speakers such as Dan Sanchez, Rachel Woods and Michael Hyatt.

What marketing event should I attend before or after Social Media Marketing World 2027?

Epic Marketing Summit 2027 on January 19 and 20, 2027 at The LAB Miami is a great pairing. It covers AI content, AI ads and YouTube ads on Day 2, plus building an AI-powered sales system, webinar and funnel on Day 1, so you start the year with a system in place before SMMW in April. Tickets are at epicmarketingsummit.com.